We are pleased to announce the appointment of Mr. Wong Soon-Hwa as TMIS Honorary Chairman, effective as of 01/02/2020.
Mr. Wong Soon Hwa has some 40 years of extensive experience in the Asia Pacific tourism and hospitality industry.
After a long and successful corporate career, he founded Asia Tourism Consulting to provide advisory and consulting services to commercial and not-for-profit enterprises.
As part of paying forward, he is providing pro-bono services in mentoring startups and university students in his alma mater besides serving in several civic and social committees.
Mr. Wong presently serves as Pacific Asia Travel Association (PATA) Vice Chairman and Honorary Chairman of Tourism Management Institute of Singapore (TMIS).
He started the Hertz Asia Pacific office in Singapore in 1993. As Vice President – Asia, he built a comprehensive regional network, reinforcing Hertz ‘s position as global market leader. He spent 3 years in Shanghai from 2007 to 2010 and opened the first 100% foreign owned car rental company in China.
After Hertz, as Regional Director – Asia Pacific, he helped Blacklane GmbH establish the Singapore regional office and built a service network covering some 80 cities. Blacklane is a new tech Berlin based professional chauffeur drive service provider offering rides in 600 airports, 300 cities and 60 countries.
Prior to Hertz, he was Regional Manager – South East Asia for Air New Zealand, GM Marketing of Mansfield Travel and Deputy GM Avis Singapore.
A Bachelor of Business Administration graduate of the National University of Singapore, he is also a Fellow of the Chartered Institute of Marketing UK and an alumni of the Stanford Graduate School of Business.
Soon Hwa’s long association with PATA dated back to 1996. He had served in various capacities over the years, and is recipient of the PATA Life Member Award in 2018 and PATA Award of Merit in 2008.
He is recognised as one of TTG Asia’s 45 Trendsetters having successfully organised the inaugural SG Tourism Leaders Forum. The Forum brought together, for the very first time, 8 other industry association leaders and members to promote cross sectoral collaboration under the theme of “Power of One”.
