WSQ Product, Content and Experience Performance Management (L3)

Course Overview

This comprehensive course delves into sustainable tourism, focusing on identifying specific areas and themes. Participants will learn to select appropriate themes and messages for travel products and services while evaluating their suitability. The course further covers the development of key elements in tourism products, aligning with sustainability goals and customer expectations, along with the creation of actionable implementation plans. Evaluating product performance using cost-benefit and risk analysis is emphasized, allowing prospective vendors to assess appropriateness. Lastly, monitoring and analyzing results, providing feedback and analyzing product performance trends are essential components of this course.

In Partnership with NTUC LearningHub

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Course Objectives

Upon completing this course, participants will be able to:

  • Equip participants with skills to identify and select specific areas of sustainable tourism.
  • Understand different themes and messages in sustainable tourism and apply them to travel products and services.
  • Develop key elements in tourism products and services that incorporate sustainability goals and meet customer expectations.
  • Evaluate the appropriateness of themes and messages selected for effective communication.
  • Perform cost-benefit and risk analysis to assess the performance of tourism products and services, and provide feedback for improvement.

Course Outline

  1. Identify and Select Specific Areas of Sustainable Tourism 
    1. Understand Different Themes and Messages in Sustainable Tourism 
    2. Identify Appropriate Themes and Messages for Travel Products and Services 
    3. Select Appropriate Themes and Messages for Travel Products and Services 
    4. Evaluate the Appropriateness of Themes and Messages Selected  
  1. Identify and Develop Key Elements in Tourism Products and Services that can Incorporate Sustainability Goals  
    1. Identify the Key Elements in each Travel Products and Services 
    2. Develop Specifications of these Key Elements which would Meet Customer Expectations 
    3. Ensure that these Key Elements and the Specifications are Attainable 
    4. Develop Action Plans for Implementing these Key Elements  
  1. Evaluate the Performance of Tourism Products and Services using Cost-Benefit and Risk Analysis 
    1. Based on Key Elements and their Specifications, Analyse the Appropriateness of Tour and Travel Products by Prospective Vendors  
  1. Monitor and Analyse Results of the Performance of Tourism Products and Services 
    1. Provide Feedback to Vendors on Areas for Improvement 
    2. Perform Cost-Benefit and Risk Analysis with Sustainability Parameters
    3. Analyse Results and Trends of Products Performances

Who Should Attend

  • Travel Industry Professionals
  • Sustainability Managers
  • Customer Experience Managers
  • Marketing and Communication Specialists
  • Tourism Consultants and Analysts

Course Duration

  • 16.0 hr(s)

Mode of Assessment

Written Assessment, Oral Questioning, Written Test

Certificate Obtained and Conferred by

  • Upon meeting the attendance and assessment(s) criteria, participants will be awarded with a digital Statement of Attainment (SOA), accredited by SkillsFuture Singapore.
  • Upon meeting the attendance and assessment(s) criteria, participants will be awarded with a digital Certificate of Completion from NTUC LearningHub.

For enquiry, please click here to register.