Course Overview

This comprehensive course delves into sustainability in the context of international standards and the Singapore Green Plan 2030. It explores various issues in sustainability and identifies key players in Singapore's tourism sustainability drive. Participants will learn to evaluate and understand the performance of existing sustainable tourism products in the market, examining their content and experience to match customer expectations. Additionally, they will assess whether these offerings meet customer expectations in terms of budget, quality, and delivery, identifying factors that can impact these aspects. The course covers evaluating the quality of products, content, and experiences, along with performing cost-benefit and risk analysis with sustainability parameters to analyze product performance trends.

In Partnership with NTUC LearningHub

Course Objectives

Upon completing this course, participants will be able to:

• Explore sustainability within the framework of international standards and Singapore Green Plan 2030.
• Investigate various sustainability issues in the context of the tourism industry.
• Identify and analyze the key players driving sustainability efforts in Singapore's tourism sector.
• Equip participants with the skills to evaluate the performance of existing sustainable tourism products in the market.
• Assess whether sustainable tourism offerings meet customer expectations in terms of budget, quality, and delivery.
• Learn to evaluate the quality of products, content, and experiences while performing cost-benefit and risk analysis with sustainability parameters for informed decision-making.

Course Outline

1. Sustainability and International Standards 
   1. Issues in Sustainability 
   2. Singapore Green Plan 2030 and UN Sustainable Development Goals 
   3. Key Players in Singapore’s Tourism Sustainability Drive

2. Evaluate and Understand the Performance of Existing Sustainable Tourism Products in Market 
   1. Evaluate the Products 
   2. Evaluate the Content of the Products 
   3. Evaluate the Experience Performance of the Products
3. Examine Whether the Products, Content and Experience Match the Expectations of Customers 
   3. Evaluate the Different Customer Segments and their Expectations of Sustainable Tourism 
   4. Examine Whether the Products, Content and Experience are Able to Meet the Expectations of the Customers in terms of Budget, Quality and Delivery 
   5. Identify Factors and Issues that can Affect the Budget, Quality and Delivery 

4. Evaluate the Quality of the Products, Content and Experience 
   1. Perform Cost-Benefit and Risk Analysis with Sustainability Parameters
   2. Analyse Results and Trends of Products Performances

Who Should Attend

• Sustainability Managers
• Tourism Product Developers
• Customer Experience Managers
• Market Analysts
• Stakeholders in Singapore's Tourism Industry

Course Duration

• 16.0 hr(s)

Mode of Assessment

Written Assessment, Oral Questioning, Written Test

Certificate Obtained and Conferred by

• Upon meeting the attendance and assessment(s) criteria, participants will be awarded with a digital Statement of Attainment (SOA), accredited by SkillsFuture Singapore.

• Upon meeting the attendance and assessment(s) criteria, participants will be awarded with a digital Certificate of Completion from NTUC LearningHub.

For enquiry, please click here to register.