WSQ Marketing Communications Plan Development (L3)

What's In It for Me

This course is designed to provide professionals in the tourism industry with the knowledge and skills necessary to develop and incorporate sustainability practices in their travel products and services. Participants will gain a deep understanding of developing promotional briefs, as well as collaborations with partners and vendors to implement the marketing and communication plans for sustainable products and services offered by the organisation.

Course Overview

The Singapore government unveiled the Singapore Green Plan 2030 in 2021 seeking to chart and advance Singapore’s commitments under the United Nations’ 2030 Sustainable Development Agenda and Paris Agreement. Sustainability has also become a global concern with increased awareness amidst erratic climate conditions.

Tourism contributes to global warming and resources consumption while being highly vulnerable climate change caused by global warming. Tourists are increasingly aware of the need to travel sustainably and responsibly. They are expected to consume travel products and services which are provided sustainably.

The Certificate in Sustainable Tourism Product and Services Development was established by TMIS in response to the increasing need for clarity and guidance amongst travel professionals who seek to incorporate sustainability practices in their travel products and services.

In Partnership with NTUC LearningHub

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Course Objectives

Upon completing this course, participants will be able to:

  • Evaluate & understand the performance of existing sustainable tourism products in market
  • Match product content & experience to customers’ expectations
  • Implement suitable sustainable products & services aligned with organization’s brand & values

Course Outline

1. Develop and Draft Promotional Briefs

  • Conduct SWOT Analysis to Understand Organisational Requirements
  • Organise the Customers by Profiles for Targeted Marketing Efforts
  • Ensure Accuracy of Information being Provided

2. Collaborate with Vendor to Develop Marketing Communications Plan

  • Evaluate the Various Marketing Communications Plans Available are Adequate
  • Assess the Marketing Communications Mix to Ensure that the Target Customers are addressed and the Marketing Objectives are Met
  • Assess Advantages and Disadvantages of All Areas Discussed

3. Developing Action Plan with Budget

  • Based on Marketing Communications Plan, Develop an Action Plan with Timeline and Budget
  • Obtain Approval from Management

4. Carry Out Promotional Briefs via Selected Media

  • Ensure that the Promotional Briefs are Adequately Communicated through selected Media
  • Evaluate the Results of the Action Plan
  • Make Recommendations for Follow Up Actions

Who Should Attend

  • Sustainability Managers
  • Tourism Product Developers
  • Sales & Marketing professionals
  • Customer Experience personnel
  • Market Analysts & Business planning
  • Stakeholders in Singapore's Tourism Industry

Course Duration

  • 16.0 hr(s)

Mode of Assessment

Written Assessment, Oral Questioning, Written Test

Certificate Obtained and Conferred by

  • Upon meeting the attendance and assessment(s) criteria, participants will be awarded with a digital Statement of Attainment (SOA), accredited by SkillsFuture Singapore. SOA will be reflected as [TSC: TOU-PRE-3001-1.1: Marketing Communications Plan Development L3].
  • Upon meeting the attendance and assessment(s) criteria, participants will be awarded with a digital Certificate of Completion from NTUC LearningHub.

For enquiry, please click here to register.